MONSTER ‘ICE SCREAM’ TRUCK SERVES GORY-IOUS TREATS THIS HALLOWEEN

19/10/2021

“Our “ice scream” truck will be prowling the country this month, leaving smoky delights in its wake during the spookiest time of the year. I’d urge whisky lovers to beware though: Ardbeg Wee Beastie is a dram with quite a bite, so while it may be encased in ice cream, you’ll still need to be on your guard. The events are guaranteed to linger long in the nightmares of anyone who dares attend.”

Whisky lovers are in for a treat this Halloween when Ardbeg’s Monster Ice Scream truck rolls into town.

Ardbeg has been called “as close to perfection as makes no difference,” by whisky connoisseurs. Proof then, that Ardbeg truly deserves its incredible reputation. It’s a whisky that’s worshipped around the world. In the past ten years, six different Ardbeg expressions have won prestigious titles including World Whisky of the Year, Scotch Whisky of the Year and World’s Best Single Malt.

The fastest way to take yourself to Islay is to uncork a bottle of Ardbeg. However, you can’t beat actually being at the Distillery, staying at Seaview Cottage and standing on Ardbeg’s pier, enveloped in fresh sea breeze and Ardbeg’s peaty aroma. They'd love to see you there in person. In the meantime, why not visit an Ardbeg Embassy, their spiritual homes stationed throughout the world...

But why wait, why not bring the spirit of Ardbeg and Halloween right to your doorstep, by either having a fabulous night out at one of their special event nights ( full listings below) or by having a

Whisky lovers are in for a treat this spooky season when Ardbeg’s latest monstrous mobile creation rolls into town.

Set to materialise in London, Glasgow, and Edinburgh between 26th and 31st October, Ardbeg’s Monster Ice Scream truck is an homage to classic B-Movie beasts of the silver screen. Sporting multiple horns, tentacles and sets of beady eyes, the truck will be serving up devilish ‘Ice Screams’ featuring three of the Distillery’s smoky single malts: Ardbeg Ten, An Oa and Wee Beastie.

The Ardbeg ‘Ice Screams’ were devised in partnership with renowned ice cream parlour Ruby Violet, and include:

a Cookies & Scream featuring Ardbeg Wee Beastie ice cream sandwiched between charcoal cookies, coated in (optional) crunchy mealworms
an Ahhh, No! Bar of Lapsang Souchong ice cream with an Ardbeg An Oa caramel centre coated in white chocolate
an Ice Cream Groan of charcoal, filled with Ardbeg Ten smoky blackcurrant ice cream, topped with sour cherries and a brittle insect-flecked shard

Tickets are available to purchase in advance via Ardbeg.com from 11th October 2021. Members of the Ardbeg Committee will receive an extra special treat as part of the tour, in the form of a voucher to redeem a complimentary serve of their choice. It’s free to join at Ardbeg.com, and anyone who signs up before 21st October will be eligible.

Listings Information

What: Ardbeg’s Monster Ice Scream Truck Tour
When: Tuesday 26th to Sunday 31st October
Time: 2pm to 10pm
Where:
- Tuesday 26th and Wednesday 27th October at Covent Garden Piazza, London
- Friday 29th October at Drygate Brewery, Glasgow
- Saturday 30th October at St James Quarter, Edinburgh
- Sunday 31st October at Castle Street, Edinburgh
Cost: £10 per person, includes a 45 min experience, one ice cream and one cocktail

*Committee members must sign up by 21st October to receive complimentary serve voucher.

Responsible Drinking
Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

The ice creams are available to buy from the Ice Scream truck and are free for existing Ardbeg Committee Members. In addition, all three exclusive ice cream serves will be available to buy from Ruby Violet’s King’s Cross Coal Drops Yard outlet in London from Friday 22nd October until stocks last.

Visitors of the Ice Scream truck can also book an exclusive 45-minute slot in a scary Monsters of Smoke ‘cage’ and indulge in ice and cocktails. The ‘cage’ is an extension of the Ice Scream horror truck and allows visitors to experience squeamishly smoky, exclusive cocktails such as:

Cherry Lipsmacker - a different slant on the old favourite whisky and cola, it summons flavours of smoky tea, syrup sweetness and treacle toffee, as cigar smoke and aniseed creep across your palate

Begroni - Herbaceous and chocolatey, it nods at the heritage of the original serve when Count Negroni requested a punchier version of his favourite Americano. Made with Ardbeg Wee Beastie, it has a smoky, spicy bite

New fashioned - a smoky brilliance to this serve using Ardbeg Ten Years Old. Black pepper pops with cinnamon toffee, chewy peat oil and jammy blackcurrant tones for a taste that’s almost out of this world

Colin Gordon, Ardbeg Distillery Manager, said: “Our “ice scream” truck will be prowling the country this month, leaving smoky delights in its wake during the spookiest time of the year. I’d urge whisky lovers to beware though: Ardbeg Wee Beastie is a dram with quite a bite, so while it may be encased in ice cream, you’ll still need to be on your guard. The events are guaranteed to linger long in the nightmares of anyone who dares attend.”

Tickets are available to purchase in advance via www.ardbeg.com/en-gb/ardbeg-ice-scream, and members of the Ardbeg Committee will receive a voucher for a complimentary serve of their choice. Sign up to the Committee for free at Ardbeg.com.*

And if you can't make to these events, don't worry here is a list of cocktail recipes for you to try out at home.

Ardbeg:
Ardbeg prides itself on being The Ultimate Islay Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Responsible Drinking:
Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

Ardbeg Committee:
The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee. The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 100,000 members of the Ardbeg Committee in over 130 countries. Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee is free to join at ardbeg.com/committee.

Awards:
Ardbeg is the world’s most highly awarded smoky single malt whisky. Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions. Ardbeg was twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013). At the 2014 Global Icons of Whisky Awards, Mickey Heads was voted ‘Distillery Manager of the Year’. The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100. Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. In 2019, Dr Bill Lumsden was awarded Master Distiller of the Year for the third time in four years. Ardbeg 10 Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019. In 2020, the International Whisky Competition awarded Ardbeg Corryvreckan first place for Best Single Malt Scotch, Best Single Malt Scotch (No Age Statement), Best cask Strength (Over 57% ABV), Best Peated Scotch and Best Islay Single Malt. Ardbeg Wee Beastie also earned first place for Best Single Malt Scotch Under 10 Year Old and The Ardbeg Distillery achieved another Distillery of the Year award.

The Glenmorangie Company:
The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.