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  • HOME
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  • FEATURES
  • FICTION REVIEWS
  • FILM REVIEWS
  • INTERVIEWS
  • YOUNG BLOOD
  • MY LIFE IN HORROR
  • FILM GUTTER
  • ARCHIVES
    • SPLASHES OF DARKNESS
    • THE MASTERS OF HORROR
    • THE DEVL'S MUSIC
    • HORROR BOOK REVIEWS
    • Challenge Kayleigh
    • ALICE IN SUMMERLAND
    • 13 FOR HALLOWEEN
    • FILMS THAT MATTER
    • BOOKS THAT MATTER
    • THE SCARLET GOSPELS
GINGER NUTS OF HORROR
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FIVE SCARY READS FOR HALLOWEEN BY DAVE JEFFREY

22/10/2018
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Halloween is a horror fan's Christmas Day.

Fact.

And what better way to acknowledge the 'ghoul-tide' celebrations than with a few quality reads that have the overall affect of remaining in the mind for a very long time, if not forever?

So here are, in no particular order, my top five picks, with a few lines explaining why I hold them in such ghastly esteem.

The Fog by James Herbert

James Herbert set the blueprint for British horror in the 70s with his unique 'introduce-em-then-kill-em'  approach to writing and slow-motion graphic violence that were to become his trademark. The Rats, The Survivor, and The Spear  were all great early books but it was to be Herbert's second novel that would ultimately secure my  allegiance as a lifelong fan of his work.

The Fog has, at its heart, a conceit that is sadly timeless: the terrible things that people can do to each other. The prevalent brutality as humans succumb to Herbert's sickly green nerve agent remains one of the most jaw-dropping moments in horror literature. Yes it's dated, yes it is a book of its time. But be under no doubt, extreme horror would be nowhere without its godfather.​

Pet Sematary by Stephen King

​Not a lot can be said about Stephen King that hasn't been voiced much better elsewhere. The guy is responsible for the way horror has evolved over the past four decades, after all. Pet Sematary is one of those books that King writes better than anyone, his ability to tap into the primordial fears of any parent come alive in a narrative that rockets along and is as creepy as hell. Reanimated cats, the terrible things parents will do in order to cope with unimaginable and crushing grief, and a final two sentences that stall the heart in horror, this is one of my all time favourite King books.

​Cabin at the End of the World by Paul Tremblay

Paul Tremblay's 'cusp of the apocalypse' tale is a recent read and has kept me ruminating on the desperate lengths people will go to in order to fulfil a sense of duty, be that delegated or assumed. Like the best of experiences, all good stories stay with you.

The one setting affair and multi-perspective narrative leaves the reader off-kilter for most of the book, adding to the overwhelming sense on tension. Its a slow-burning, white knuckle ride that, in the same vein as King, is both eloquent and ferociously violent.

​Werewolf by Moonlight by Guy N Smith

For me, Guy N Smith is the master of modern pulp horror. Admittedly, Willie Meikle comes a close second, but Smith has the edge based purely on the fact that I grew up reading his work.

Werewolf by Moonlight takes me back to the Halloween night when I read this book in one sitting and revelled at the concept of werewolves and family curses. It was also deliciously laced with bloodletting that is typical of Smith's work.

Frankenstein: or, The Modern Prometheus by Mary Shelly

A classic for sure, but it's understandable why, even today, so many people still connect with this masterpiece of gothic literature. The quest to defy death is as relevant as it has ever been, Shelly's narrative from the titular doctor is mesmerising, the rationalisations for barbarity, moral and theological ambiguity and Maverick science courts both reason and madness.


I've read this book several times and it never fails to get under the skin, just like the good doctor's suture needle!
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Dave Jeffery is perhaps best known for his UK #1 bestselling Necropolis Rising series of zombie books released through Severed Press. His Young Adult work includes the critically acclaimed Beatrice Beecham Series (Crystal Lake Publishing), BBC: Headroom endorsed Finding Jericho, and the 2012 Edge Hill Prize Long-listed Campfire Chillers short story collection. His short story, Masquerade was nominated for The Horror Society's IGOR Award.

He has published over 14 novels and collections with a variety of publishers. His short stories and essays have featured alongside many horror impresarios including: George A. Romero (Night of the Living Dead, Dawn of the Dead), Wes Craven (A Nightmare on Elm Street, Scream), John Carpenter (Halloween, The Thing, The Fog), Tom Holland (Child's Play, Fright Night), John Russo (Night of the Living Dead, Return of the Living Dead) and Tony Burgess (Pontypool, Ejecta).

Jeffery is also screenwriter and producer at multi award-winning VLM Productions whose short films have featured at major horror festivals worldwide. He has adapted two of his most successful novels (Finding Jericho and Necropolis Rising) into feature length screenplays ready for option. Finding Jericho is currently being adapted for the stage.

A member of the Society of Authors and the British Fantasy Society, he lives in rural Worcestershire with his wife and two children; where he is considered, in the main, to be quite odd.


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FIVE SCARY STORIES FOR HALLOWEEN BY GARY KEMBLE

18/10/2018
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​Gary Kemble’s award-winning short fiction has been published in magazines and anthologies in Australia and abroad.  He is a two-time winner of the ‘One Books Many Brisbanes’ short story competition, and several of his stories have been republished in ‘best of’ collections including Year’s Best Australian Fantasy and Horror.  In 2011 he received an Australia Council New Work grant to write his supernatural thriller Skin Deep (Echo Publishing, 2015).

His journalistic career has included stints with local newspapers, national magazines and online publications in Australia and the UK. He is currently the Social Media Coordinator for ABC News.
​
Born in England, Gary emigrated to Australia when he was six, and grew up in Brisbane. He lives in Scotland with his wife, two kids, and a friendly weasel.
You can find him on Facebook, Twitter and a bunch of other places. 

The Shining, Stephen King

This was the first book that actually scared me, and inspired me to become a horror writer.
 
It’s also a source of frustration, in that so many more people have seen the flawed Stanley Kubrick film than have read the book.
 
For those who haven’t seen the movie or read the book, it’s about Danny Torrence, a boy with psychic abilities, who winters in the haunted Overlook Hotel with his mum and alcoholic dad.
 
I read The Shining for the first time twenty years ago. The scenes that have stuck with me are: the sentient topiary animals; when Danny finds himself trapped in the concrete pipe in the playground; the wasp nest (I hate wasps); and of course Danny’s first encounter with the thing in the bath in room 217.

The Road, Cormac McCarthy

Maybe this book isn’t so much scary as exhausting. It has been sitting on my bookshelf for years because I loved it and fully intend to read it again one day… but I can’t quite bring myself to do it.
 
Two things make this book resonate for me. I grew up in the 80s. I was nine in 1983, at the height of the nuclear war scare, when it looked as though the US and the USSR were going to nuke each other into oblivion, taking the rest of the world with them.
 
Secondly, as a father of two, the nightmare scenario is not being able to protect your children from the dangers out there. And in The Road, the dangers are very real and are everywhere: starvation, sickness, cannibals.

The 2020 Commission Report on the North Korean Nuclear Attacks Against the United States by  Dr Jeffrey Lewis

Don’t be deceived by the bureaucratic title – this is a gripping and terrifying read. Author Jeffrey Lewis is an expert in nuclear non-proliferation and geopolitics, and has turned his attention to the possibility of a nuclear exchange between the US and North Korea.
 
His ‘speculative novel’ draws on his wealth of knowledge to show how a series of unrelated events (including, you guessed it, a tweet by the US President) could be interpreted by North Korea as a looming pre-emptive strike by the US, prompting the hermit kingdom to get in first and lob nukes at a bunch of US targets.

The Dead Hand by  David E Hoffman

Along a similar vein, but moving from fiction to non-fiction, David E Hoffman delves into the twilight years of the Cold War.
 
It’s a riveting look at Soviet nuclear, chemical and biological weapons programs, how close the world came to annihilation in the 1980s, and also the work of US President Ronald Reagan and Soviet leader Mikhail Gorbechev to pull the world back from the brink.
 
Incidentally, The Dead Hand was where I first read about Stanislav Petrov, a lieutenant-colonel with the Soviet Air Defence Forces. In 1983 he basically prevented an all-out nuclear war by not following protocol when the USSR’s early warning system signalled a US nuclear attack. Instead of reporting the incident up the chain of command, which could have prompted a retaliatory strike, Petrov declared the incident a false alarm. (He was right).

The Dead Path, Stephen M Irwin

Stephen M Irwin’s debut novel is set in my hometown, Brisbane. And while you don’t have to know Brisbane to enjoy this book (in the same way you don’t have to know Maine to enjoy Stephen King) it does add a certain resonance.
 
The Dead Path tells the story of Nicholas Close, a man who can not only see dead people, but sees the moment they die, replayed over and over again. Nicholas and I shared the same Brisbane childhood of broad blue skies, the scent of sun-baked eucalypts, of endless bike rides and adventures. But Irwin puts a dark twist on it, introducing ancient evil and dark magic we sense as children but (if we’re lucky) never witness.
 
 
Award-winning author Gary Kemble’s debut novel, Strange Ink (Titan Books) is out now.

​Click here to read our review of Strange Ink 

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FEATURE: HOLY MOTHER OF HORROR! JUST WHO ARE THE NIGHT WORMS

17/10/2018
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Greetings Horror Fans! It is I, your kindly, Mother Horror here to talk to you about something very near and dear to my heart.

First, a big thank you to GingerNuts of Horror for allowing me to bend your eyeballs for a few moments. Promoting horror is a huge deal for GN and it is a big deal to me too and it’s that common bond that makes me a fan of GN and I would hope they would say the same about me. But *who* is Mother Horror?


My name is Sadie Hartmann.

I started reading horror books stolen from my mother’s library at the age of ten and I’ve been a huge fan ever since. About three years ago I turned my personal Instagram into a dedicated “Bookstagram” account--which means I only post pictures of books and book related things. I was reading and writing reviews and found a community of people who do the same! This year, I was approached by both SCREAM magazine and Cemetery Dance to write reviews for their companies. So I’ve been professionally reading, promoting and review horror all this year. It feels awesome! I have found my true calling and passion in life.

Recently, my friend Ashley Saywers and I started a reading and reviewing horror group called “Night Worms”. For six months, we vetted the best publishers had to offer in terms of horror books and we read and reviewed both new and previously released titles. You can look up our unique hashtag (#nightworms) on Instagram and Twitter to see all the books we’ve read with links to our Goodreads/Amazon reviews.

Going forward, Ashley and I decided to expand our Night Worms activities to include more horror fans who love to read and review horror. We are launching a Night Worms Book Club! Each month, Worms will have the opportunity to buy a Night Worms package that will include a variety of the following items: Horror books curated by us, Horror magazines, Horror chapbooks, Original artwork designed for Night Worms on items like bookmarks, stickers, postcards etc. and also some “swag” from publishers like coupons, free downloads, discounts, updates etc.

Our first package called, “A Very Scary Christmas” includes two holiday themed anthologies and a Christmas chapbook from a very popular, female horror author. The package is also full of other goodies that horror fans will enjoy.

We have revealed the two anthologies on our Instagram (behind a cover photo) so that people can choose to be surprised or look at the books they’ll be getting so they don’t accidently buy them. Our potential customers will be getting a great deal buying the books from Night Worms versus buying them on the open market--plus, they’ll get some original, collectible artwork from talented artists (we have one very special surprise coming from a well known artist that will be in an upcoming Night Worms package). Not to mention the swag from publishers is very cool and only being offered to Night Worms.

What sets us apart from other Subscription Boxes previously on the market or currently on the market is our dedication to reviews and our tight knit relationship with publishers that we have successfully built over the last year promoting horror with them.

These relationships can’t be duplicated in the same way Night Worms have done and so our customers get to experience that with the package they will be getting delivered to their doorstep. Once a Worm gets their box, they will have a “note” from Ashley and I that will include a unique hashtag each month that will only be used in reviews of the books they received. We will go through the hashtag on social media platforms and pick out several reviews to feature on
our website as well as reward the reviewers with some extra goodies and ARCs from publishers. Because promoting horror is at the heart of Night Worms. ​Horror is our happy place and we want it to grow and thrive.

If this all sounds interesting to you, follow us on the internet, sign up for the newsletter and get ready to purchase a preorder for the December package on Halloween night!! Thanks for taking the time to hear all about Night Worms. I’m so excited. I hope you are too!

~Sadie Hartmann aka Mother Horror




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FOR MORE INFORMATION PLEASE FOLLOW THESE LINKS 

https://mailchi.mp/567c236135eb/nightwormsemailsignup https://www.instagram.com/night_worms/ 
https://twitter.com/Night_Worms
​https://thenightworms.blogspot.com 
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FIVE SCARY BOOKS TO READ FOR HALLOWEEN BY JOHN C. FOSTER

16/10/2018
By John C. Foster, author of Mister White and the forthcoming novel, The Isle
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Horror is Legion, for your choices are many…and therein was the problem with narrowing down the array of stories we have available to us. There are simply too many that I’d like to recommend, so my first decision was to give up.
 
Hope returned while walking my dog, Coraline. In between dodging Brooklyn traffic and pulling her away from curious stains on the sidewalk, it occurred to me that I could do this thing if I was willing to kill my darlings. Thus fortified, I returned home to play the butcher and began hacking away at my half formed list of potential reads. Slash! Novels by Stephen King were hacked away. Snip! Shirley Jackson’s towering achievement, The Haunting of Hill House, was cut loose. Stomp! (is that a butcher sound?) the great classics by MR James and Ambrose Bierce were driven into the bloody muck. Panting with exertion, I realized that we had roughly a billion stories left from which to choose. Immediately (and without sound effects) I disinvited anything from the present horror renaissance. The wires are already humming with the news of Laird Barron and Gemma Files and Paul Tremblay, so I chose to save them for another day.
 
To me, Halloween horror relies on the recognizable tropes so beloved of Hammer films and the classic Universal monster movies. Haunted houses and black cats, yawning tombs and hideous creatures. In short, Halloween horror celebrates our shared joy in things that go bump in the night. To that end, I’ve selected five works that might be a little off the beaten path.

HELL HOUSE by Richard Matheson

If Shirley Jackson’s novel didn’t hold the title of undisputed heavyweight champion of the world, I would hand the belt to Richard Matheson’s Hell House. The novel begins with a similar set up but unfolds as a more lurid, percussive and voluptuous tale of black cats, psychic phenomena and possession in the terrifying and vengeful Belasco House.
 
It stands so often in the shadow of its big sister (deservedly so) that is too often forgotten. But Matheson was a master in his own right and had a profound impact on the genre. Where Jackson’s story is told in measured tones, Matheson’s book roars and stomps (there is, in fact, reference to a “roaring giant” within its pages) and my copy comes complete with a list of supernatural phenomena that readers will encounter within the story, helpfully enumerated on the back cover.

THE LONG NIGHT OF THE GRAVE by Charles L. Grant


Charles L. Grant expressed his love of Hammer Films to publisher Donald Grant (no relation) at the World Fantasy Convention in Berkeley, California in 1981, and his desire to see that style of horror reflected in print. So began what would become a trilogy of novels about a vampire, a werewolf and a mummy.
 
The Long Night of the Grave is Grant’s ode to the linen wrapped revenant, when a violated sarcophagus finds its way to the ill fated town of Oxrun Station (the setting for many Grant stories). Grant brings the mummy to life with signature prose and sets it loose on the small town’s populace with a panache sure to delight fans of the Hammer classics. It’s a slim volume (as are its two siblings) and could be read during a single dark and stormy night by those with the courage to press on when the lights flicker and the wind howls.

BREEDING GROUND by Sarah Pinborough

I’ll be upfront, spiders terrify me. I cannot rest if I know that there is a spider in the room but because I share our particular fetish for fear, I leapt at the chance to get my hands on Sara Pinborough’s novel Breeding Ground. Set in the English countryside, the novel begins with pregnancies gone awry as women give birth to (yes, you guessed it) spiders. Giant spiders. Spiders that feed on their hosts and hunt down the surviving males for food. It’s a garish, outlandish premise that Pinborough pulls off with macabre glee and catapults readers into the most terrifying of apocalypses.

DON’T LOOK NOW by Daphne Du Maurier

I may be cheating a bit on my pledge to avoid classics, but I’m not sure enough horror readers realize the brilliance (and readability) of Du Maurier’s work, or would even think of her in terms of horror. Don’t Look Now is the name of both a collection and a novella that was adapted (quite faithfully) into the movie of the same name, starring Donald Sutherland and Julie Christie as a couple visiting Venice after the death of their young daughter. Delivered with direct, wry prose, Du Maurier gives us a tale of grieving parents, psychics, a psychotic killer and a dead child pursued through the byzantine byways and canals of an ancient city. As a bonus for those who seek out the collection instead of simply the novella, the book includes the short story The Birds, which inspired Hitchcock’s enigmatic and thrilling movie of the same name. Du Maurier’s story differs significantly from the movie and is more bleak and terrifying than the film.

THE DARK DESCENT edited by David G. Hartwell

The Dark Descent might very well be the anthology of all horror anthologies, where stories by Clive Barker and Joyce Carol Oates rub shoulders with tales by Edith Wharton and Edgar Allen Poe. Including (by my count) some 56 stories, you’ll encounter brilliant writers of past and present including Robert Bloch and Robert Aickman, Tanith Lee and Fritz Leiber. I bought this massive collection just to get my hands on Karl Edward Wagner’s story Sticks and count myself well satisfied. Little did I expect at the time that I was laying my hands on my ‘desert island read.’
John C. Foster was born in Sleepy Hollow, New York, and has been afraid of the dark for as long as he can remember. His forthcoming novel, The Isle, grew out of his love for New England, where he spent his childhood. He is the author of three previous novels, Dead Men, Night Roads and Mister White, and one collection of short stories, Baby Powder and Other Terrifying Substances. His stories have appeared in magazines and anthologies including Dark Moon Digest, Strange Aeons, Dark Visions Volume 2 and Lost Films, among others. He lives in Brooklyn with the actress Linda Jones and their dog Coraline.
For more information on John C. Foster and his forthcoming novel, The Isle, please visit:
 
Official Author Page  
  
Amazon Author Page  
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In the shadowy world of international espionage and governmental black ops, when a group of American spies go bad and inadvertently unleash an ancient malevolent force that feeds on the fears of mankind, a young family finds themselves in the crosshairs of a frantic supernatural mystery of global proportions with only one man to turn for their salvation.

Combine the intricate, plot-driven stylings of suspense masters Tom Clancy and Robert Ludlum, add a healthy dose of Clive Barker’s dark and brooding occult horror themes, and you get a glimpse into the supernatural world of international espionage that the chilling new horror novel MISTER WHITE is about to reveal.

John C. Foster’s MISTER WHITE is a terrifying genre-busting suspense shocker it was meant to be and will, once and for all, answer the question you dare not ask: “Who is Mister White?”
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FIVE SCARY BOOKS TO READ FOR HALLOWEEN BY ERIN AL-MEHAIRI

12/10/2018

By Erin Al-Mehairi, Author of Breathe. Breathe.

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Of course, for any horror reader and writer, it can be very hard to narrow a list of Halloween reading choices down to five. While I sat outside at dusk with a spiked cider in hand, watching the trees reach toward the twilight sky and feeling the chill of an early autumn breeze, I pondered where I’d begin to focus the expansive list coursing through my mind.
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Since Halloween for me is all about memories, fun, spooks, and even ambiance, I finally decided to share a book from my childhood, a book I like to read every year that’s great for adult and YA readers, a book I decided to read for the first time this year (not a more perfect time than now), one of my favorite horror books ever that’s ripe reading for these dark nights, and a short story that I also like to read each year.

Don’t worry, I won’t make you guess which title matches each description above. You’ll find out below. However, it could have been a good idea for a contest, and I could have given candy corn as a prize, but unfortunately, I couldn’t resist eating it all!

​Tilly the Witch by Don Freeman

This is one of my overall favorite childhood books and I loved to share it with my kids when they were younger too as the Halloween season came around. I probably was a witch one to many times for Halloween when I was growing up due to this book, too! I love that she rides a surf board!
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The Halloween Tree BY  Ray Bradbury

This is an October must-read and I’m sure any bibliophile can agree. It’s more a fantasy read than horror, but the mere fact there is a quest to discover the history of Samhain and Halloween makes it a read for any horror fanatic. ​

‘Salem’s Lot by Stephen King
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After listening to all my horror friends talk for years about this being one of their favorite books ever, I decided to stop being a scaredy-cat, and dive in. I’ve been doing my own Twitter buddy read over September and October – basically anyone who wants to join in can (follow me at @ErinAlMehairi).

The Haunting of Hill House by Shirley Jackson
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Shirley Jackson is a great inspiration to me as a reader and a writer. All her stories and books are brilliant reads for this season (or otherwise), but I’m planning to try to re-read this one myself in anticipation of the new Netflix show set to drop mid-October!
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​The Legend of Sleepy Hollow by Washington Irving

​Finally, I decided to put a short story on the list. My daughters, 14 and 11, enjoy reading it with me now each year! Something about the atmosphere of this novel just makes the darkening season ever more real, and the side roads of the country where I live, the click-clack of Amish buggies racing in the pitch-black lit with a solitary lantern, ten times more frightening!
I can’t wait to hear what YOUR favorite reads are during the Halloween season. Though we all have our perennial lists, there are always amazing traditional and indie books launching during the autumn season each year, so be sure to pick up a new book as well. You never know, it might make your seasonal re-read list in the future!

Erin Sweet Al-Mehairi, Biography 
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Erin Sweet Al-Mehairi has Bachelor of Arts degrees in English, Journalism, and History. She has 20 years of experience in the communication, editing, and marketing fields and is currently a writer, a journalist, an editor, a publicist, and a consultant among many other things. 

BREATHE. BREATHE., published by Unnerving, is her collection and a mix of dark poetry and short stories and has been an Amazon best-selling paid title, debuting at #2 in Women’s Poetry behind NYT best-selling poet, Rupi Kaur, and in the top ten of horror short stories, consistently for three months past publication and off and on for 2018. She’s been a contributor of poems and stories to several successful anthologies and magazines. This year, she also worked on a project as the guest editor for an anthology of Gothic poetry and short called HAUNTED ARE THESE HOUSES.

As an entrepreneur, she owns two businesses: Addison’s Compass Public Relations and Hook of a Book Media, is an editor at Sinister Grin Press, and handles PR duties at Raw Dog Screaming Press.

A past Business and Professional Women Young Careerist of Ohio and Woman of Achievement Award winner in her community, she volunteers her time to many causes and is the chairwoman on the board of directors for a local mental health center and rape crisis and domestic violence safe haven. 

She is the mother of three children and a cat. She lives with her family in rural Ohio nestled in the forest—a place just ripe for nightmares. 
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You can e-mail her at hookofabook (at) hotmail (dot) com and find her easily at www.hookofabook.wordpress.com. You’ll also find her on Facebook, Twitter, Instagram, Pinterest, and her Amazon or GoodReads pages.
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GEORGE DANIEL LEA: DON'T HUG ME, I'M SCARED

9/10/2018
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Stop everything.
 
I cannot express the depth or intensity of my joy that internet horror sensation Don't Hug Me, I'm Scared is making a return to laptop and mobile phone screens across the world.
 
To call the infamously distressing YouTube series a phenomenon would be to do it a gross disservice: just go watch the six existing episodes, check out the view count and then do a casual search for videos and essays and articles exploring the subtle, symbolic horror of the show, the ambiuous implications of its metphors and allegories, which are so subtly played that casual viewers won't even notice them.
 
The show stands as a rare, rare example of the natural evolution of horror into the digital age, utilising not only its subjects and symbolism to convey ideas but also the medium upon which it occurs:
 
Originally airing as an extremely brief short, the show garnered an immediate audience via its relative sophistication (tricking the audience into believing they're watching an independent children's show in the style of Rainbow, Look and See, Sesame Street et al before gradually escalating its disturbing elements until the episode collapses into a state of insanity in its closing moments), the questions it deliberately left hanging.
 
The next step came in the form of a Kickstarter campaign which saw another, much more disturbing video which incorporated more of the show's iconic symbolic elements, in which the protagonists (Red Guy, Yellow Guy and Duck) have seemingly been kidnapped and are threatened by an inarticulate, rattish character who growls demands for money at the audience.
 
Following the campaigns truly enormous success, five more episodes were produced which ran with the ideas, symbolism and implications of the original episode but expanded them massively, resulting in a body of work that has been discussed in internet circles with the same obsession and intensity as, say, Twin Peaks in the 1980s and Lost in the early 2000s and for much the same reasons:
 
Don't Hug Me, I'm Scared is a rare example of what not only horror, but media in general can accomplish when creativity isn't reliant upon financial gain or pleasing investors. By all accounts, the creators of the show so impressed with their output that they were even offered funding by Channel 4 and other outlets, but turned them down so as to maintain complete creative freedom. 
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And it's only with complete creative freedom that horror can be what it essentially and ideally must.
 
Don't Hug Me, I'm Scared has overtones of Stephen Volk's Ghostwatch, in the sense that it deliberately tricks its audience (a technique that mainstream media rarely utilise, for fear of exposing themselves to inevitable audience lashback): ostensibly, the show comes in the guise of an extremely British children's TV show, complete with bright colours, puppets, songs and life lessons that are standard for the medium.
 
However, it soon becomes clear that something is terribly, terribly wrong in this world.
And “world” is the appropriate term: whilst it makes no song and dance about it (there are no expository scenes in which the characters discuss their states or conditions), the show's world unambiguously exists to the characters that operate in it: they are not actors in costumes or puppeteers, but living entities that abide by the bizarre and disturbing rules of the TV universe.
 
In order to fully appreciate Don't Hug Me, I'm Scared, this factor, along with numerous others, must be identified by the audience and engaged with. Just as the show treats its audience with enough sophistication to assume that they'll notice and interpret its consistent symbolism (recurring dates, numbers, items, colours and statements), it also allows them to make up their own minds about what is happening, leaving it up to them to realise that this children's TV show is an entire reality in and of itself, and that the characters abide by its rules and restrictions in the same manner that we do our own waking conditions (very deliberately treating its audience with far more in the way of respect than the children's TV it apes). 
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Therein lies the core, existential horror of Don't Hug Me, I'm Scared: These characters have no control over their own reality; everything is proscribed and directed and shifted around them, whether they want it or not, whether the “lessons” they learn have any true meaning or relevance or not. In that, the show stands as a trenchant and vicious assault upon children's media and media in general (hence why, I imagine, the creators turned down funding and support from more traditional, mainstream outlets). The show dares to throw into question the media we unthinkingly subject our children to and the agendas that inform and infest it, from marketing and product placement to ideological conditioning, to the point whereby, in the final episode, the show's weakest and most vulnerable character becomes prey to an obscene attempt to invade and coerce him on the most intimate level: in his own dreams and imagination, which, the show states, those forces it calls into question would happily subvert and undermine if they had the power to do so.
 
It's a cruel, nihilistic and brilliant assault upon not only children's media (its observations so accurate, they often wound those of us that have been prey to exactly those influences since we were born), but also in a far wider, more distressing sense: the show calls into question the status of children themselves in family units, in our cultures and our relationships to them. The show dares to suggest that society treats its children as little more than cattle, to be marketed to, conditioned, subverted and mutilated as traditional forces see fit, then to be disposed of when they become problematic, useless or corrosive to the status quo.
 
None of this is stated outright, nor is it overt: it is merely one interpretation of ostensibly hundreds, as the show does not do its audience the disservice of interpreting itself or proscribing significance to its audience (again, an extremely subtle but powerful dig at the children's media it lampoons, which all too often feels inclined to outright explain the myopically moral significance of its weak-as-dish-water narratives).
 
The horror of Don't Hug Me, I'm Scared functions on multiple depths and levels, from the superficial visual elements that draw stark -and often shocking- contrast between the familiar, cutesy, primary coloured aesthetic of the show (the first episodes features very brief snippets of visuals such as a human heart being covered in glitter, a cake that, when sliced, contains raw and bleeding meat and one of the characters spelling out “Death” when asked to engage in a creative painting exercise) to the darker, more oblique implications of its symbolism that linger and echo long, long after the episodes themselves have finished. Repeat viewing becomes essential, so as to catch the small details that are often inserted into the background or occur ambiently.
 
But perhaps the most brilliant and poignant element of the show is when it doesn't engage in any overt or obvious horror at all: when it simply recreates the situations and dynamics of a children's TV show and silently asks the audience to consider the innate horrors and perversities of that medium:
 
For example, the format of the show involves something that's extremely common in children's media: domestic items and objects coming to life in order to impart morals, cautionary tales or life-lessons via the medium of song. 
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However, the show dares to question this phenomena in and of itself, by having the core characters often react with distress and disturbance to these “invaders,” whom they have not invited into their homes and do not know. This tension escalates when the core cast begin to question or criticise the apparent “lessons” the invaders have to impart, in which the invaders often become shrill, aggressive and outright abusive, inflicting ridicule or actual harm on the cast when they don't fall into line and comply. Furthermore, the “lessons” they impart are universally muddled, contradictory and unrealistic, echoing the moral simplicity and myopia that children's media so often struggles under, as a result of the various different pressures and agendas acting upon it. Children's media, Don't Hug Me, I'm Scared seems to suggest, is a microcosm of the manner in which we treat and regard our children and young people generally within society, and that microcosmic reflection is far from flattering.
 
This interpretation is enhanced by the many overt digs the show hurls at factors such as product placement, corporate and marketing agendas -that all too often influence and inspire children's media, much to the detriment of its content-, religious and ideological indoctrination (episode 3 stands as an allegory for how religious programming attempts to terrify and brow-beat children into submission), not to mention the relationships between parents and children (Yellow Guy's father, Roy, is a consistent supporting character, and can often be seen in the background or lurking on the set if the audience takes the time to look).
 
These abstract factors, along with the immediate, in-universe horror the characters face as part of the TV show world, conspire to create a product that is surprisingly disturbing and has enormous and distressing depths. The characters, having no particular control over their own environments, lives or actions, find themselves prey to the malign influences of the various invaders, not to mention whatever shady and unspoken powers have authority over the show itself. As such, they experience abuses, atrocities and tortures that are not merely the products of consciously malign influence (though there's plenty of that) but also as a result of the nature of the medium:
 
Notice in episode five how the Duck character reacts to cuts and edits in the televisual reality around him as though they're actually occurring, a factor that also escalates in the final episode when the Yellow Guy is “punished” for denying the invader's lesson. The result is a mutable -and eminently abusable- status quo in which reality itself can be altered and manipulated by outside influences that have nothing but the worst intentions for both the characters and the audience. This escalates from episode to episode, to the last in the series, in which Yellow Guy is driven half mad by the unrelenting assault of the invaders and their insensible songs. 
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There's very little in the show that isn't immediately recognisable to those of us that used to be children in the UK, that were exposed to shows that weren't a million miles away from Don't Hug Me, I'm Scared, and the show preys upon that familiarity to subvert something that we might entertain misguided sentiment or nostalgic affection towards, but which was, in reality, condescending, disjointed, contradictory and borderline abusive in the manner it attempted to reduce us to the status of cattle and less.
 
This is the core of the show's conceit but also the heart of its horror: the dawning realisation that we are and have been victims of culture at large from the moment we were born, and that we make our own children victims in their turn.
 
Subversive, disturbing, powerfully intelligent, Don't Hug Me, I'm Scared is a seminal example of internet horror but also of 21st century horror as a whole: whereas the genre has a tendency towards market-driven stagnation in the mainstream, independent outlets (which are proliferating rampantly, thanks to platforms such as YouTube, Twitch and Steam) are producing material that is new, novel and fittingly distressing, that isn't self-censoring out of fear of alienating potential audiences, that actively attacks certain beloved presumptions and institutions (in this specific case, the children's TV we all loved growing up, not to mention our own relationships to our elders).
 
Don't Hug Me, I'm Scared is how horror and media in general should, ideally, be evolving: away from the restrictions and parameters that traditional avenues of funding and distribution necessitate, towards a condition of creative freedom where messages and ideas can be conveyed with all the subtlety, weight or brutality that they need to be, without fear of alienation, censure or eliciting offence.
 
Now, with the announcement of a second season of the show, hopes and fears are raised equally high. Can it possibly be as subversive and surprising as it initially was, now that the audience know what to expect from it, and can any follow up possibly equal the “lightning in a bottle” sensation of the original?
 
Time (like a merry-go-round, spinning around like a merry-go-round) will most certainly tell. 
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